This is a simple but one of the most effective techniques to help you save money on Google Ads: Negative Keywords. Negative keywords control when you don't want your ads to show. Lets say you sell image editing software and don't want your ads to show when someone key in [...]
If you are advertising on Google or Facebook and have outsourced this management, your PPC agency will normally send you a monthly report on the performance. Lets look at why you should take a look at the reports, and what you can understand of your advertising campaigns. The most [...]
In this video, we will be going through how to adjust your Google ads settings so that your ads do not show in mobile apps. Google Ads in Mobile Apps First of all, Google ads can also appear in mobile apps in the following formats i.e. -Banners at top [...]
In this video, we continue on other targeting techniques you can use for your business to get even more out of your advertising, namely retargeting in this video. You can actually save some budget by excluding people who have purchased or sent you enquiries. If you are building an [...]
In this video, we look at some retargeting techniques you can use for your business to get even more out of your retargeting. First, you should always try to show the most relevant ads to increase your chances of success. If someone viewed a phone on your website, you [...]
I get this question all the time, “What would you recommend for my business, google or facebook ads?”. In order to answer this question, lets have a look at when people will see your Google or Facebook ads. On Google, suppose I am looking for an interior design company. [...]